Innovation is the brief
A finish gets developed because it answers something the market has not answered yet, not because a competitor released it last season. Where it sits in the catalogue is worked out afterwards.
Partner with DECOINN
Uncompromised finishes. Unexpected value.
Backed by a dealer network that spans the country.
100M+ sq ft installed250+ dealers across IndiaBacked by 13 years of national growthManufactured in India
What sets us apart
Innovation is the product.
DECOINN sells innovative surfaces. That is the differentiator, not a sharper price on what everyone already carries. Shri Balaji Multi Designs Pvt. Ltd. put the word into the brand name because the range is held to it, and it is what a partner is buying into.
The range keeps moving
Design language shifts, and the range shifts with it. Partners receive new finishes as they launch rather than waiting on a print cycle, so a DECOINN display stays current against a shelf of familiar substitutes.
Manufactured, not sourced
An idea only counts once it can be produced at volume and repeated batch to batch. Manufacturing is ours, in India, which is why a new finish reaches you as stock instead of a sample that never converts.
Something to sell against
When a customer asks what else there is, a DECOINN dealer has an answer. Work that is genuinely ours is difficult for the showroom down the road to quote against on price alone.
Ways to partner
Pick the fit. We take it from there.
Whatever your model, there's a DECOINN partnership shaped for it. Open a track to apply against it; the rest we cover when we meet.
Dealership
Sell DECOINN from your storefront.
Distribution
Move volume across a state or region.
Franchisee
Open a branded DECOINN experience centre.
Why DECOINN
Why partners stay.
01
A network already in motion
Dealers across every major state already stock DECOINN. You plug into demand that exists rather than starting cold, and the public dealer map sends walk-in customers looking for us straight to you.
02
Fast catalogue rollouts
New finishes reach partners the same quarter they launch, with printed swatches and PDF specs ready to hand across the counter.
03
Marketing support
Co-branded posters, showroom signage, social creatives and product photography, all templated, on-brand, and free to partners.
04
Fair territory pricing
Transparent, tiered price sheets by partner class, with clear boundaries. No sudden undercuts: we protect the margin we promise.
How it works
Four steps to live.
Apply
Fill the short form (about three minutes). It goes straight to the DECOINN head office.
Call
Our regional lead calls you within two working days to talk city, customers and range.
Onboard
Contracts, price sheets, catalogues and your first sample kit ship out.
Launch
You go live, with marketing support and a named account manager.
Apply
Tell us about your business.
Interior showrooms, plywood dealers, hardware chains, architectural retailers and contractors are all welcome. Fill this once; we'll take it from there.